Recently we reviewed Mangools.com SEO Tool Suite: Four Tools to help you handle all of your search marketing needs. It’s great and we highly recommend it! We recorded the video above and went deep into all of the features offered.
To get KWFinder, SERPChecker or other Mangools SEO tools for a reasonable monthly or yearly price, check it out here: https://mangools.com#a5b329bed9e54fa5d74db4f6f
See below for a transcript of the YouTube video.
Hey everybody, this is Brandon with Phase Shift Digital Marketing. We’re an SEO agency here in the Northwest.
I came across this new SEO tool – actually, I don’t know if it’s new or not. I think it’s kind of new. It’s from a company Mangools (or “Mon-gools”? I’m not sure where they got that word from). But it’s a pretty sweet tool from my testing so far.
If you’re into SEO, obviously you have tools. There’s a lot of them out there. The one I use most of the time is SERPed.net – or OMG Command Center with One Man Gang Machines, that group.
But this one, I’ve been testing it and it’s pretty awesome. I just want to show you what it does. There’s basically four main parts to this tool. There’s a keyword research tool, there’s a search engine page results analysis, backlinks and rank tracking.
I’m just going to go ahead and demo each one of them for you and just see what it does. I’ve already logged in here, so I’ll just jump into my dashboard.
So here’s your dashboard. With most SEO tools, there’s limits based on how much you’re paying per month. This is no exception. The one plan I’m on right now is the equivalent of the Premium plan. I’ll go into price and stuff in a little bit. I just want to show you that this is pretty hefty. I think this is plenty for the work I do.
I’ll just start with the Keyword Finder. The Keyword Finder, I’ve heard of this one before. I came across Mangools, used it a little bit. I think it’s fairly well-known in the SEO community, so I just want to demo it for you guys.
You just go ahead and figure out a keyword you want to go for. Since I do local SEO, I’m an SEO consultant, let’s just say that I have a chiropractor that I want to do SEO keyword research for.
There’s three different ways you can do it: Keyword Suggestions (kind of like Google AdWords’ keyword tool), Autocomplete, which maybe you’re familiar with – I’m sure you’re familiar with, with Google; if you start typing, it’ll tell you what other people have been typing in, some suggestions – and Questions.
We’ll just start with Suggestions. I’ll show you what the other ones do in a little bit. I’m going to try this keyword, change it to the place – obviously I’m in the United States. Language, I’m just going to leave that, see what it does.
First thing I’m impressed with here is the speed. I use SERPed.net, and it takes a while sometimes. The servers are in the UK, so that’s kind of annoying. I like how it’s snappy and it quickly came up with some stuff.
Just going over what we see here, I like how it gives me analysis of how difficult this keyword is. One thing that’s cool about this is the interface. It’s just really beautiful. The user experience here is really great, the colors. There’s some really useful information here.
On the left here, it figured out a bunch of keywords related, and it tells me some information like the trend in the last 12 months, how many searches, the cost per click in Google AdWords, level of competition in pay-per-click. And then this is a proprietary algorithm thing that they do. It tells you overall keyword SEO difficulty, so colors and then it gives you a number, 1 through 100. Pretty useful.
Then over here on the right, underneath, you can see for this keyword, who’s ranking on Page 1? We’ve got Yelp, and it gives you some basic metrics. We’ve got Moz, MozRank, social. Pretty useful stuff.
What I’m going to do here is, let’s say I like some of these keywords, I’m doing research for a client. I want to find all the keywords they’ve got to rank for. I could just check this and grab all these keywords – and you can see here on the bottom, it gave me quite a bit. There’s 477 of these, which is cool.
But what I’m going to do is I only want the ones with Portland in the name. That’s the city we’re close to here. So I’m just going to grab Portland. Another thing you can do, there’s a filter, which is pretty cool. You can say I don’t want keywords under 50 searches. Include keywords.
I’m going to want anything with Portland in it, for sure. I already tested this out, and I know it did Portland, Maine in here. I don’t want Portland, Maine in there. (Little did you know there’s a city called Portland in Maine.) So I’ll get rid of those, hit filter, and bada-bing! We’ve got much more relevant search results here. I’m just going to grab all of these.
This is cool; this tool actually has a way to add it to a list. I’m going to call this list “Portland Chiro” and I’m going to create a list and add the words.
One of the thing I’ve used this for in the past too is you can export it to Excel, or you can copy it to the clipboard so you can put them into something else.
Autocomplete, you just run that search too. It’ll give you some autocomplete suggestions. I don’t think this is going to work with “Portland chiropractor,” but maybe. We’ll see what happens. This takes a little bit longer, as you can see. All right, getting there. This is actually the longest I’ve seen it take. It’s pretty quick most of the time. Almost there…
There’s more than I expected. So “Portland chiropractor,” it gives me some other – looks like mostly cities and stuff. “Keyword metrics were not processed.”
Then there’s Questions, so let’s test this out. What’s a question? “Why do chiropractors…” Let’s see what it does. There you go, some of the questions. This would be great if you’re doing content. That’s probably how I would use this.
“Why do chiropractors,” some of the related terms. “How many years do chiropractors go to school?” 27 bucks for that, people are paying for clicks. Probably chiropractor schools. “How many chiropractors are there in the United States?” You could grab these, too, and add them to the list.
So there you go. There’s the Keyword Finder. Pretty awesome, actually. I’m going to go to the next tool, SERPChecker. I think it’s running a little bit slower because I’m recording. I’ve seen that.
This tool is just so you can see all the competitors. It gives you a little bit more detailed – the Keyword Finder tool gave you a little bit of information, but this is much more information.
This uses Majestic, so we have the Moz statistics in here, but we also have Trust Flow or Citation Flow from Majestic – which, if you’re in SEO, you’re familiar with. Trust Flow is a very good metric for determining the health of a site and how powerful it is, in addition to Domain Authority and Page Authority.
So I just put that in here; it gives me how easy the keyword is. This is interesting: the impact of SERP features. I think that’s the AdWords, Map Pack, as you can see here. So it kind of gives you a diagram, like a frame of what this page looks like.
If you really want to look at what the actual page looks like, there’s a button up here called Preview Snapshot. Just hit that, and then it’ll open up a little frame and you can see, if you were to search for this, this is what it would look like. So we’ve got the Map Pack and we’ve got your top 10 page results there for that keyword. Pretty cool.
So yeah, this is great. Just check to see what the page results look like. That’s really all I have about this one. Just a little more robust than the last one.
The SERPWatcher is the next one. I really like this one a lot. I think I’m going to use this. SERPWatcher is for your projects. If you have a domain that you are trying to rank, it will tell you – you can track keywords for it and stuff like that.
I’m going to grab – “chiropractor” – I’m going to grab a website for testing here. I’m going to go with… which one’s my favorite? I’ll do North Portland Chiropractic. That website needs some help.
All right, so go ahead and put the tracked domain in here. Location. Looks like they don’t want you to use the www, so I’ll get rid of that. You can choose mobile or desktop. If you didn’t know, the rankings are going to look different. You can start putting keywords in here. “Portland chiropractor,” obviously that’s one I would expect people would search for.
But this is also cool; remember how we made a list back in the Keyword Finder? We can go ahead and add that list here. Look at that. Pretty cool. It just put in all those keywords for me.
I’m going to go ahead – what’s the problem here? Invalid format. I guess it’s that. There we go, let’s try that. All right, looks like this is going to take a while. 30 minutes. I guess I wasn’t expecting that. I’ll tell you what, I will pause this video and then I’ll come back in 30 minutes and show you what it looks like.
Hey everybody, I’m back now, and looks like the keyword rankings came in. So we’ve got all these nice keyword rankings. I already sorted them by best rankings to least rankings. You can see, it looks like they’re number one for a few keywords. That’s great. If you click on these keywords, it’ll show you some side information.
It’s kind of cool. If I click on this one here, it’ll tell you actually which page is indexed as number one. It’ll tell you how many visits. That’s pretty awesome. Here, this is not going to look as pretty right now because we just barely started tracking these keywords, but over time, this is going to turn into a graph.
Just to give you an idea of what it looks like, if you go to the Demo – it’ll start to look like this. You can see as time goes by, it tells you the index. This is slightly different, I think, the Dominance Index. I’m not actually sure what that is. Anyway, let’s go back to my Trackings.
This is the main page, by the way. I didn’t do anything for mobile, but all I’d have to do if I wanted to, I’d just hit “Clone for mobile devices.” Hit that, say yes. Close. How long does it take? There you go. Should be available in less than 30 minutes. If you guys don’t know, when you start tracking keywords sometimes it takes a while to get that information. Especially if you’ve got a lot of keywords.
So you just click on the site you’re tracking – and by the way, you can do multiple sites. If I went back to right here, you can see how many sites I’m tracking. I’m tracking two, but you can add a new site right here. So you can track multiple sites. The maximum for the plan that I’m on was 700 keywords tracked, so you could track one site for 700 keywords or two sites for 350 each or 10 sites for 50, whatever. That’s pretty good, I think. 700. Not bad.
Dominance Index – this says “this index represents your organic traffic share based on current position.” I think the higher, the better for this. I think that’s for the overall site.
Like I said, it’ll give you per keyword. After 100, most people don’t really care what page. In fact, you shouldn’t really care what page after the first page, because not many people are going to look at your site if you’re on Page 2 or 3. Most people won’t.
All right, that is the SERPWatcher. I’ll go ahead to LinkMiner.
LinkMiner, this is a way to find backlinks from your competitors. I’m just going to use this site as a demonstration. You just put the domain in there, and if you want, you could say one link per referring domain. I like that because otherwise, if you have like 20 links from one domain, it’s kind of messy. I’m just going to check that and go ahead.
It’s going to pull up all my backlinks. It gives me some metrics on how good these backlinks are. Some of them are better than others. Looks like it put them in order of Citation Flow, which is great. This is my most powerful backlink, as you can see. So if I was a competitor, I’d probably want to see – this looks like it could be a directory of some sort. I’d probably go on there and grab that backlink.
Then you can see their ranking for this key – they use this anchor. They were number one for that one, “North Portland chiropractor,” so it doesn’t surprise me.
You can also filter. You can go in here and you could filter by Citation Flow, whatever. If I just want to see the DoFollow links, then I could do that too. Of course, you want to have a mixture of DoFollow and NoFollow, if you didn’t know that. DoFollow links are definitely where your juice comes from, but it’s unnatural to have only DoFollow links, just so you know. Little SEO tip there if you didn’t already know it.
Active links. Some of these are dead. You can see it changed. Oh, and also really cool: if you click on these, as you can see on the right – I actually really love this – it will show you the page. So you don’t actually have to click the link to go to a new tab. You can just see it right here in the window. I actually love that. That’s awesome. And look, this is awesome – it tells you where the link is and highlighted it for me. Wow, this is awesome.
Yeah, I really love this tool. I’m almost definitely sure I’m going to use this, based on this.
All right, guys, that’s the Mangools SEO Tool Suite. There’s four tools: Keyword Finder, SERPChecker, SERPWatcher, and then LinkMiner.
To give you an idea of what pricing is for this, I’m going to show you. The one I’m on right now, they let me test this on this plan. It’s $40 bucks per month, but this is the annual. So you save 40% if you buy for the whole year, which comes out to roughly $40 bucks a month. If you were to do this monthly, it would be more like $70 bucks a month.
To compare that to other SEO tools, I know Ahrefs is $100 bucks a month for their basic plan, which is pretty expensive – but Ahrefs is considered cream of the crop.
This is a really good tool, though, and I can recommend this tool. If you’re doing SEO, whether you’re in-house, at your company and you’re an SEO person, this would be a great tool. You could probably get away with just the basic one here for $50 bucks a month, or annually $30 bucks a month.
Also, I failed to mention that there is a basic option, lower. There’s a free option. It’s very low; it’s like five searches a day.
By the way, what this means, keyword searches per 24 hours – so for this plan, which is kind of the medium plan, 500 keyword searches for every 24 hours. That’s pretty good. I don’t know about you; I could probably get away with this one. Depends on how big your agency is or what you’re doing.
All right, guys. I don’t think there’s anything else left I have to say about this. Maybe I’ll just say pros and cons about this.
Pros: I would say this tool is beautiful. I love the user interface. Out of all the SEO tools I’ve used – Serpstat, OMG Command Center or SERPed.net, those are the two main ones I really use – this is definitely the best one. It’s just beautiful. It’s intuitive.
And I love the speed. I click on things, and guess what? It just takes a second and it gets me there. It’s a little bit slower because I’m recording, I think. I’ve noticed that. But it’s just awesome. So yeah, I’m definitely going to use this.
Maybe a con about this is compared to OMG Command Center, OMG Command Center has a few extra tools. They have a reporting tool that’s really robust. They have a way to search for expired domains and stuff like that. It’s $50 bucks a month that I pay for that tool. So I tend to use that for those things.
But again, just for basic client SEO keyword research, this is a fantastic tool. It’s great for finding links. I just love the interface. If I’m looking for backlinks, I can just pop it into LinkMiner there. The SERPWatcher is really good, too, for just finding out what my rankings are. It’s really fast. Much better than OMG Command Center.
So that’s my review of this. I can definitely recommend it. I’ll go ahead and put a link in the description. Let me know what you guys think in the comments. All right, have a good day. Bye.