If you have ever even dabbled in SEO, then you know the importance of having tools. Just like a handyman doesn’t do their job effectively without their toolbox of hammers, screwdrivers, levelers and more, so does the SEO expert go to work with his/her digital tools. This article will attempt to give you some basic understanding of what these tools are, how they help and which ones you should be most interesting. The 4 I am going to review briefly are:
Moz is an SEO authority that has been around for a while. Many who know what search engine optimization is all about have heard about Moz. Although they are highly respected still, expert sources these days tell me that Moz has fallen down the list of popular tools for someone trying to get site metrics. Not that they are bad, just that there are better options. I’ve heard though some complain that their metrics aren’t very accurate anymore. That being said, they have some good free tools you can use on their site. One is the Open Site Explorer.
This tool will give you the DA (domain authority), a metric long held to show how “trusted” a site is to Google. Just paste or type in the link of the site you like, and Moz will return data. You can use this tool to find backlinks to a site, see if there is spam or bad links, or even research to find link-building opportunities.
Moz also offers a Keyword Explorer, and a cool little toolbar for your browser called MozBar, which will show the metrics in the search engine page results for you. Not bad!
This is the current top tool according to my SEO friends. It boasts a competitor research tool and a backlinks checker.
One cool thing about AHREFS is that is will continuously monitor your domain and alert you to any backlinks that show up. This is useful, so you know once your links that you worked hard have finally indexed, and also if a nasty competitor is trying to “negative SEO” you, or direct poor, penalized links to your site to make it lose trust with Google.
AHREFS runs you about $100/month, so if you are just starting out, this might not be your tool of choice. But down the road, after you have landed a few clients, definitely check this one out.
This is a great solution for the newbie, aspiring SEO who is getting their first client or not there yet. Serped.net is a powerful, budget SEO online toolset that leverages other SEO analysis companies like Majestic, and Moz to get you the most respected metrics at a great cost. Not only that, but there are tons of other cool tools, like “auction master” which shows you all of the domains currently for sale over several marketplaces, with metrics to boot!
If you are wondering whether those social profiles are visible to Google, then use Serped Indexer, at no additional cost. It will ping whether your links are indexed and if not, then send them over and schedule them.
There are many other great tools. The current cost is $50/month. I can highly recommend this site, even if you are using another powerful tool like AHREFS. It’s probably worth it for the extras.
This is a new one that recently popped up, and I snagged from AppSumo. SerpStat is still in somewhat of a limited state although their support is constantly adding features. I got this tool for $40 with a lifetime plan. I’m glad I did because the site has a great user interface. It’s effortless to find referring domains and backlinks for any given domain. They have an easy-to-use keyword research tool. They even have a proprietary rating metric for domains which can come in handy.
I don’t use SerpStat as the main research tool, as it doesn’t leverage trusted metrics like Serped.net, but it is a solid backup for my work. When I’m trying to look at a site’s backlinks, this is my go-to, as it is quick and user-friendly as I stated earlier.
I’m not sure what the current cost is of this tool, but it is a monthly due. Right now I believe you can grab it as part of Appsumo’s Black program, which for a monthly fee you get access to a ton of entrepreneur tools and I think Serpstat is one of them.
So I hope you found my quick and dirty review of 4 popular SEO tools useful. They all have their strengths, and you will want to choose them based on your budget. Right now I’m using Serped.net and SerpStat, but I fully intend to grab a subscription to AHREFS when I’m finally ready.
Wishing you success with your SEO.