This is an article about what search engine optimization is, why it is important, and how to do it effectively.
What is Search Engine Optimization?
I remember when I was younger I had created my own blog. I couldn’t wait for other people to discover what I had made. I would check page views. I tried searching for my site on the search engine and nothing came up. But the site is really there! I promise! I didn’t understand why what I had made wasn’t immediately searchable. Not until many years later when I discovered SEO did I understand what happened.
Many people who produce content on the internet for personal or even business use often fall into a similar way of thinking. This reflects in the way a site is built. Many professional web designers also show signs they don’t understand SEO by the way their sites are designed. This is sad, especially when they are doing work for people who paid a lot of money for this. What good is a beautifully designed website when the world can’t find it, or you can’t monetize it?
Enter SEO. SEO experts understand what the search engines are looking for and can subsequently get your website the maximum amount of visibility.
Why is it important?
Because once again, if you aren’t using it then there is a very good chance you are nowhere close to getting the traffic that you are capable of. This could mean a difference of thousands or millions of dollars in revenue.
<Story goes here of how SEO changed a business>
In short, if you are not employing SEO then you don’t understand the internet.
How to do it (correctly)?
The #1 way to do SEO right is to find someone who is an expert. If they are legitimate, then the help they give you is going to be an excellent investment. Many of them are month-to-month, so you don’t have to worry about getting stuck in a contract when you don’t see results. However, you usually will see an excellent return on investment.
If you are still not convinced that you should spend some extra cash to hire the expert and want to try to navigate the SEO world yourself (or if you just don’t have the money), first see if your SEO contact can offer you a smaller package of services.
For example, page loading speed is very critical to success. If your page doesn’t load within a second or two, your website visitors will get frustrated quickly and abandon their search before they find what you are offering them. A good SEO Expert will be able to improve this for you. For a small cost they can fix this for you, and once you experience the benefits, then you will see the value of the investment.
One easy piece of SEO you can do right now is to modify your page title. If your audience is cooking enthusiasts, where in your page title do you have any words about cooking or related terms? If your page title is just a name or a brand without a relevant keyword, consider changing this. You will be surprised at the results.
SEO is critical to your business’ online success if you have a website. Learn how to do it. Better yet, hire Phase Shift Digital to do it for you.